In the classical perspective, it is possible for more than one person to be involved in strategic management, but the expectation in that perspective is that strategy will be unitary, driven by one viewpoint, shared and supported by all the individuals in the organisation. In practice, strategy is not unitary.
THE CLASSICAL PERSPECTIVE - KEY FEATURE
THE CLASSICAL PERSPECTIVE - KEY FEATURE
- Where are we now?
- Where do we want to be? (Outcome)
- How will we get there? (Process)
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