Kuala Lumpur: What started out as a humble beginning, making beef burger patties from home and selling them to friends, has turned Ramly Food Processing Sdn Bhd into a billion ringgit business.
Read more: Ramly Food now a billion ringgit business http://www.btimes.com.my/articles/20110704235204/Article/#ixzz1RBwhYEZU
Ramly Burger has been a successful homegrown brand in Malaysia over the last three decades. Its sales have breached the RM1 billion mark and it is aiming to double that to RM2 billion by 2016. "We plan to export Ramly food products worldwide," said founder and managing director Datuk Ramly Mokni. In the pipeline is the plan to build a bigger manufacturing facility next year at Pulau Indah Halal Park near Port Klang, with an investment of about RM250 million. Ramly Food now owns two processing plants at the Bandar Tun Razak industrial zone in Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur. The plants collectively produce about 150,000 tonnes of products each day. Ramly Food manufactures beef, chicken, prawn and fish patties as well as frankfurters, cocktail sausages, chicken and beef nuggets, and minced chicken and beef. The company also produces its own sauces like black pepper, chilli and tomato sauce, as well as mayonnaise, bread and butter. Currently, Ramly Food exports its products to Asian countries such as Indonesia, Singapore, Thailand and Indonesia. Exports command about 30 per cent of its revenue. "With the new plant, besides being able to increase production capacity, we also hope to increase our product offerings from 30 to more than 100. By 2016, we see export markets comman-ding at least half of group sales," Ramly said. In 1979, Ramly decided to give up his job as a butcher at a supermarket and began to make burger patties with his wife Datin Shala Siah Abdul Manap from their flat in Lorong Haji Hussein Kuala Lumpur. The husband-and-wife team made the patties manually, mincing meat and adding own blend of spices to the patties, producing about 200 pieces a day. Ramly had a burger stall in Jalan Haji Hussein off Jalan Chow Kit and gained a lot of support from friends who also began their own stalls sourcing patties from Ramly. Production then increased to 2,000 patties a day. He later took a loan from Bank Pembangunan Malaysia Bhd and moved to a shop-house-cum-factory in Bandar Tun Razak, Kuala Lumpur, where Perusahaan Ramly Mokni Sdn Bhd was established in 1984. Ramly Group has recently collaborated with chef Liza Zainol to produce a 16- episode cooking show to be aired on RTM's TV2 every Saturday and Sunday beginning July 16, as part of its promotional activities. and#8212; By Zurinna Raja Adam
Read more: Ramly Food now a billion ringgit business http://www.btimes.com.my/articles/20110704235204/Article/#ixzz1RBwhYEZU
Ramly Burger has been a successful homegrown brand in Malaysia over the last three decades. Its sales have breached the RM1 billion mark and it is aiming to double that to RM2 billion by 2016. "We plan to export Ramly food products worldwide," said founder and managing director Datuk Ramly Mokni. In the pipeline is the plan to build a bigger manufacturing facility next year at Pulau Indah Halal Park near Port Klang, with an investment of about RM250 million. Ramly Food now owns two processing plants at the Bandar Tun Razak industrial zone in Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur. The plants collectively produce about 150,000 tonnes of products each day. Ramly Food manufactures beef, chicken, prawn and fish patties as well as frankfurters, cocktail sausages, chicken and beef nuggets, and minced chicken and beef. The company also produces its own sauces like black pepper, chilli and tomato sauce, as well as mayonnaise, bread and butter. Currently, Ramly Food exports its products to Asian countries such as Indonesia, Singapore, Thailand and Indonesia. Exports command about 30 per cent of its revenue. "With the new plant, besides being able to increase production capacity, we also hope to increase our product offerings from 30 to more than 100. By 2016, we see export markets comman-ding at least half of group sales," Ramly said. In 1979, Ramly decided to give up his job as a butcher at a supermarket and began to make burger patties with his wife Datin Shala Siah Abdul Manap from their flat in Lorong Haji Hussein Kuala Lumpur. The husband-and-wife team made the patties manually, mincing meat and adding own blend of spices to the patties, producing about 200 pieces a day. Ramly had a burger stall in Jalan Haji Hussein off Jalan Chow Kit and gained a lot of support from friends who also began their own stalls sourcing patties from Ramly. Production then increased to 2,000 patties a day. He later took a loan from Bank Pembangunan Malaysia Bhd and moved to a shop-house-cum-factory in Bandar Tun Razak, Kuala Lumpur, where Perusahaan Ramly Mokni Sdn Bhd was established in 1984. Ramly Group has recently collaborated with chef Liza Zainol to produce a 16- episode cooking show to be aired on RTM's TV2 every Saturday and Sunday beginning July 16, as part of its promotional activities. and#8212; By Zurinna Raja Adam
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