Marketing Strategy Case Study - To note

1. Positioning Plan
2. Segmentation

• Demographic
• Psychographic
• Behavioural

3. Marketing Strategies

• Porter's Strategy
• Ansoff's Strategy

4. Customer Relationship Management
5. Michael Porter's Value Chain
6. Corporate Social Responsibility
7. SWOT Analysis (With Competitors)
8. PESTLE - Micro & Macro Environment Analysis.

RIP - Remind, Inform & Persuade

ADIPPS - Advertising, Direct Selling, Integrated Marketing (Internet), Personal Selling, Public Relations & Sales Promotion

Perceptual Mapping

Product Life Cycle

*Justify Answers & Give Example.

Date of notes: 19.12.2009